Pandora Bracelets has signed singer/actress Ciara since its first-ever U. AZINES. pandora rings special offer celebrity brand ambassador to raise awareness to its new Shine Collection. The collection emphasizes the brands expansion beyond the standard charm business.
Developed along with Grey and shot simply by Ben Hasset and Collin Tilley, the creative resembles any music video with measures shots of Ciara posing as well as closeup images of the several jewelry offerings as the lady sings an acoustic rendition with the classic “This Little Light of Mine. ”
The singer was decided on for her “unique ability” to be able to resonate strongly with girls as Pandora hopes this specific collection will pivot far from the mindset that jewelry is gifted rather than purchased by the individual wearing.
“This partnership aims to inspire women to look bright about who they are and be creative in how they express themselves, ” says Charisse Ford, main marketing officer, pandora rings special offer. “We employ a huge opportunity to attract a different consumer — while keeping the women who previously love our brand attached and engaged. ”