Arxiu mensual: juliol de 2018

LEARN WHAT GOLD VERMEIL IS & WHY YOU NEED IT IN YOUR JEWELRY COLLECTION.

Vermeil (pronounced vur-MAY) is a very specific type of premium gold finish.

Simply put, it is a combination of a very thick layer of gold over high-quality sterling silver.

In addition to use in designer jewelry, this metal combination is sometimes found in high-end cutlery, tableware, and luxury home decor offerings. The White House has a Vermeil Room dedicated to an extensive and unique collection of vermeil pieces including cutlery and even a wine cooler.

VERMEIL IS MAKING BIG WAVES IN DESIGNER JEWELRY.
It really is the best of both worlds – all of the exclusivity, beauty, and quality of designer jewelry, pandora rings special offer,but at prices that won’t break the bank.

Many fashion-savvy women are now using vermeil jewelry to build their personal pandora rings special offer jewelry collections. The cost/quality balance allows them to be confident in the material and workmanship while still having the look and feel of collections costing many times more than what they actually do. In fact, because of its popularity in designer circles, gold vermeil jewelry has become one of the top “insider secrets” of the designer jewelry world.

WHAT’S THE DIFFERENCE BETWEEN GOLD VERMEIL AND OTHER GOLD PLATED OPTIONS?
Great question. There is no shortage of gold-plated or gold-filled jewelry out there. But there are big differences – mainly in quality and long-term value.

Poor Quality – Gold Plated:

Base of either steel or brass (inferior base metals),
Piece is VERY quickly dipped in gold
Thin gold finish can wear off easily
Exposes the wearer to base metal allergies
Decent Quality – Gold Filled:

Base of either brass or copper
Outside is sheets of 10+ karat gold
Doesn’t wear off quite as easily as gold plated
Still potential for metal allergy with inferior base metal
Highest Quality – Gold Vermeil:

Base of high-quality sterling silver
A thick gold layer of at least 10k
Most of the time 14k-24k gold is used
Industry regulated gold thickness of no less than 2.5 microns (very thick).

WHAT DOES VERMEIL LOOK LIKE?
Great question!

We have assembled some our favorites into a vermeil collection that we constantly update with the latest designs from the runways of Milan and the shows of Vicenza.

Note: Many designer pandora rings special offer jewelry pieces retain the “silver look” by using platinum vermeil or rhodium (platinum family) vermeil.

 

7 REASONS YOU SHOULD BE STOCKING MORE STERLING SILVER JEWELRY

Make more money by buying sterling silver pandora rings special offer jewelry from wholesalers
We LOVE sterling silver jewelry here at Elf925.com.

Obviously, actions speak louder than words – and our huge selection of wholesale, gorgeous sterling silver pieces speaks quite loudly!

But why do we love sterling silver as a material to use in jewelry? And why should you love it too?

It boils down to some of the basic properties of silver that make it different from gold, platinum, or other jewelry making materials.

In this article, we’re going to break down 7 reasons why you should consider stocking more sterling silver jewelry than you currently do.

We think by the end of this article you’ll be convinced that unless you’re exclusively selling very high end jewelry, sterling silver is the way to go.

#1: Sterling Silver Is Nearly Hypoallergenic
We wrote a whole article about this earlier, so we won’t go into too much detail here. However, we’ll give you an overview of nickel and lead allergies quickly.

Nickel and lead are present in a lot of jewelry, particularly costume jewelry or discount pieces. This is a huge issue, as nickel and lead can cause skin reactions, allergies, brain damage, memory loss, liver problems, and many, many other negative health conditions.

Some people even have an allergic reaction to nickel, so that if they are wearing “normal” jewelry with small amounts of nickel in it, they will still get a rash on their skin.

Sterling silver solves all that. While sterling silver isn’t technically hypoallergenic, it effectively is. Almost everyone can wear sterling silver jewelry without any problems, including people who actively have a nickel allergy.

That means that as a jewelry retailer, you don’t have to worry about your customers getting sick because of your products. Think about the benefits here in terms of peace of mind, not to mention legal liability.

#2: Sterling Silver Is Inexpensive While Still Being a Precious Metal

Sterling silver pieces are relatively inexpensive. For example, most of the pieces at Elf925.com cost less than a few dollars.

Granted, those are wholesale prices, but even so – the point stands.

In tough economic times, people still want to buy jewelry for their loved ones, but they don’t want to spend quite as much money doing so.

Sterling silver saves the day!

Or, if your customers simply enjoy the act of buying jewelry – the selection process, bringing it home, seeing the look on their loved one’s faces as they open the box – sterling silver allows customers to indulge in a sensible way.

As an Ebay article titled “5 Reasons to Buy Sterling Silver Jewelry” states:

“Although it is the whitest, most brilliant metal, sterling silver is more affordable than gold or platinum. Consumers enjoy the fact that the price of silver has always been a fraction of the price of gold…

Getting a beautiful piece of silver jewelry for a modest price is not only an advantage, but it allows consumers to feel as though they have gotten something beautiful for a very good price.

Because sterling silver is more affordable than gold or platinum, it allows consumers to buy more of it than other metals. This creates an abundance of choices for those who like the look of sterling silver jewelry.”

#3: Sterling Silver Is Easy to Maintain, Clean and Polish
This is a big one. When you have hundreds (or thousands) of jewelry pieces in stock, you want to make sure that you can maintain those pieces without wanting to pull your hair out.

Really, all you need to do for sterling silver to stay looking good is to store the pieces in a relatively airtight box and wipe down the pieces with a silver polishing cloth every once in awhile.

If the pieces start to look really funky, you can use the aluminum foil trick we talked about in an earlier post to “hardcore” clean them off without too much effort.

#4: Sterling Silver Has a “Brand Name” – It’s Universally Recognized as Being Valuable

While sterling silver is inexpensive, it still has an extremely effective “brand name” associated with it.

You can test this by asking a child, “what are nice shiny things that people buy when they want to look good?”

The kid would probably say, “Uhh… gold… and silver… and… diamonds!”

And that kid would be exactly right. Silver is such a well known luxury good that you don’t really have to market it too much.

Every good marketer knows that it’s much harder to convince people to buy when they aren’t aware of the benefits of your product.

And the benefits of silver are both immediately visible and well known – it looks beautiful!

Contrast that with some lesser known (but still very affordable) gemstones or other jewelry materials. While these materials may beat silver in many objective ways, it really doesn’t’ matter – because the consumers aren’t aware of them.

For example, at weddings and bridal showers brides want to wear jewelry that is universally recognized as being luxurious.

And sterling silver is incredibly popular at these functions.

As a Business To Community article titled “5 Tips for Making a Silver Jewelry Business Work” states:

“Some voices in the industry will rush to claim that silver has long since lost its former glory on the bridal and wedding market. It’s been replaced by exotic-looking rose gold, or by noble (yet expensive) platinum, palladium and white gold.

While this may be partly true, since these materials are currently seen as very chic, remember that the recession is far from over and that people with less-than-stellar wedding budgets also need wedding bands, engagement rings, tuxedo cufflinks and other accessories that add the needed spark to each nuptial ceremony.

Silver, which has been used in jewelry-making from the antiquity, is far from out-of-style, and it is also much more affordable than the vast majority of precious metals.”

#5: You Can Target Niche Markets More Easily With Silver Pieces
Think about a specific niche market within the jewelry world.

Maybe it’s jewelry for people who love yoga. Or jewelry for a particular religious tradition that isn’t very widespread.

Or jewelry for gay men. Or jewelry that is specifically for body piercings.

Any of these niche markets will have way more designs in sterling silver than in any other precious metal.

Why? It comes back to affordability.

When jewelry makers target a niche market, they are taking a bit of a risk because they’re not completely sure what the demand will be for the pieces.

Therefore, they are often unwilling to make pieces in more costly materials like gold or platinum for these markets.

Silver represents an “entry level” precious metal for niche markets. And another rule of marketing is that the more specifically you can target your customers, the better!

#6: You Can Feasibly Stock a Wide Variety of Sterling Silver Jewelry and “Split Test” Pieces

Going off our previous point, you can use the inexpensive price of sterling silver jewelry to your advantage in other ways.

Let’s say you want to get a better read on what your customer base is and what types of jewelry they are most interested in.

You could do a survey – but those aren’t reliable.

Why? Because what people say and what people do are often very different.

And when people buy a piece of jewelry, they are taking action in a very concrete way – they’re giving you their hard earned money!

So, you could buy 5-10 different pieces of jewelry targeting different niches, and then keep track of which pieces sell the best.

Even if a few of those pieces don’t sell well, you won’t have spent too much money, since sterling silver is pretty inexpensive.

And if you want to start buying more gold or platinum jewelry, you now have some hard data on what types of pieces sell in your shop for certain niches.

#7: Sterling Silver Pieces Help You Win Valuable Repeat Customers
Who are your best customers?

The ones who buy the most.

And usually, customers who buy a lot of jewelry from you do so over an extended period of time.

Unless you have very wealthy customers, it’s hard to have a ton of repeat business selling gold and other more expensive precious metals.

These customers love buying new jewelry – along with new clothes and shoes. However, they are also budget conscious.

So sterling silver jewelry can allow your customers to make repeat purchases from you without breaking their bank.

As the article “5 Reasons to Buy Sterling Silver Jewelry” states:

“The types of jewelry designs in silver are plentiful. This is largely because new artists can afford to cast more designs in silver than they can in gold or platinum.

This results in more new jewelry designers and new concepts in design within the marketplace.

Consumers enjoy the fact that they are not relegated to wearing the same thing day after day; they can quickly find additional sterling silver jewelry pieces to freshen their jewelry collections.”

Finale
We hope this article has given you some solid reasons to stock more sterling silver jewelry in your store.

Please use these tips to market your pieces well, target specific niches, and rake it more profits as a result!

HOW TO CREATE YOUR COHESIVE JEWELRY COLLECTION

We Give You the Steps, You Implement
We have all walked into that pandora rings special offer jewelry store with a bunch of random pieces of jewelry. There is a somatic experience when you walk into a place like that: it feels scattered, cheap, and overwhelming.

That’s in brick and mortar stores. On an online store, there’s a very similar feeling, and the bounce rate is high on sites where the customer can’t find their place or can’t see the overarching brand’s story and contribution. Decide to “be somebody” as a brand and you will connect with more people than you can imagine.

If you are a jewelry brand going for a mid- to high-end look and feel, this article will help you put together or expand your existing 925 silver jewelry line in a cohesive way that will show customers that you know who you are as a brand and that you are serving a specific audience.

Demand
When you create product lines, the most important question to ask is, “is there a market for this?” In other words, will people want to buy what you’re selling?

Think about what is classic and timeless and what is trendy. There is always a market for these kinds of products.

At ELF925, we carry a variety of both trendy and classic pieces that are high quality. In contrast to other wholesale companies, our products are made of 925 sterling silver or surgical steel. These high quality materials always have demand.

Branding
When you are looking at what kind of products to add to your line, they need to be on-brand and also serve your niche. Your niche is serving a certain type of person: Are you serving the feminine girly girl? Are you serving the punk teenager? Are you serving someone who is really into high fashion and glamour? Are you serving someone who rides motorcycles and wears leather? Are you serving someone who is boho chic and likes to ride her bike across town?

Once you decide on your ideal customer, create an avatar of her. What kinds of jewelry does she wear? She will probably have an eye on the trends as most people do. Are you catering to those trends, or are you sticking to your tried and true branded designs?

Of course to stay on brand you will need high quality silver 925 pandora rings special offer jewelry to continue being a reputable seller, and you can find this at ELF925.

What is Rhodium Plated Sterling Silver Jewelry?

Rhodium belongs to the Platinum group of metals. Pandora rings special offer Rhodium plated sterling silver jewelry will not tarnish whereas sterling silver jewelry without rhodium plating will. Rhodium is very expensive, so only a very thin plate is applied to reduce the amount of metal in the jewel. If not subject to excessive friction and wear, rhodium plated sterling silver jewelry will retain it’s look indefinitely. Rhodium plated sterling silver jewelry is the best type of sterling silver jewelry to buy on the market cause it will never tarnish, looks better than real white gold, and a tenth of the price. Rhodium plated sterling silver jewelry looks like white gold jewelry, because white gold jewelry is also plated with rhodium.

So What is Rhodium Plated Sterling Silver Jewelry?
In the 1930’s some silverware makers began to use rhodium plating to produce sterling flatware that would not require frequent polishing. The use of rhodium plating spread to white gold and sterling silver jewelry as a means of creating a highly durable, tarnish resistant surface.

The most frequently used method of applying rhodium finishes is the electroplating process. Sterling silver jewelry rhodium plating involves submerging sterling silver jewelry in a heated bath of rhodium-based plating solution and running an electric current through the bath using the recipient as a cathode or negative electrode. This process causes rhodium from the solution to permanently bond to the surface of sterling silver jewelry.

It is important to be aware that rhodium plating will not last for ever. The lifespan varies and depends upon a number of factors including the amount of wear the jewellery receives, the original thickness of the plating, individual body chemistry, the quality of the plating and other factors. The plating on an item that is subjected to a lot of wear or friction, such as a ring, may only last 6-24 months, whereas a necklace, brooch or earrings which comes in less contact with skin or the elements, or is simply worn less, can retain its plating for ten or more years.

To ensure rhodium plated jewellery lasts as long as possible, keep it cleans with a mixture of mild liquid shampoo and a little water. Do not use any chemical cleaners on rhodium plated items, or ultrasonic cleaners that utilize chemicals. Never use polishing cloths intended for use on gold or silver jewellery, and ensure pieces are not in regular contact with hard surfaces. Non-abrasive, lint free, streak free, microfiber cloths are ideal. Let all makeup and perfume dry before putting on rhodium plated sterling silver jewelry. Wash any make up off rhodium plated sterling silver jewelry with water and store in a protective box to avoid damage and wear when not worn. Carefully looked after rhodium plated sterling silver jewelry will keep its fantastic, highly reflective white finish and you can enjoy its beauty for years.

What Is Sterling Silver Jewelry?

There are thousands of options when it comes to jewelry. From elaborate costume jewelry to delicate fine jewelry-pandora rings special offer, there is a very wide range of pieces in the jewelry market. Sometimes it can be hard to tell the difference between the materials that jewelry is made from. This is often the case with sterling silver jewelry and regular silver jewelry. There is actually a difference between the two, although they are both made with real silver. Now is the time to stop and ask yourself “What is sterling silver jewelry?”

What Is Sterling Silver Jewelry?
What exactly is sterling silver made of? Sterling silver is defined as 92.5% pure silver, and the rest another alloy metal such as copper, iron, or steel. The 7.5% different metal improves the durability of the finished material. This combination is ideal because fine jewelry is soft and prone to bending and breaking. Sterling silver does not simply mean that the piece is plated with silver that will eventually rub off.

The Benefits Of Sterling Silver

There are many benefits to turning pure silver into sterling silver. The allow of sterling silver hardens the pieces and allows them to retain their shape over time. In addition to maintaining the hardness and shape of the piece, the mixed alloy makes sterling silver less expensive. To sum up the process, sterling silver means watering down the purity of the silver with less expensive metals to improve the strength and durability of the finished product.

Any Disadvantages?

A common problem that comes with sterling silver is tarnish. Pure silver does not typically tarnish, although it can get black residue when exposed to sulfur. Sterling silver, on the other hand, can tarnish due to the way the alloy reacts to water and air. Silver that looks aged and dark in color means that it has oxidized. Some jewelers and consumers actually prefer this boho tarnished look.

Keeping Sterling Silver Tarnish-Free

There are ways to prevent sterling silver from tarnishing. When buying sterling silver jewelry, rub your finger over the metal and take note of any smudges on your skin. If you see any residue, it will probably worsen with time. Do no wear sterling silver jewelry in the shower or pool, because water and humidity can speed up the tarnishing process.

Uses of Sterling Silver

Sterling silver is used for many products. In addition to jewelry such as earrings, necklaces, rings and bracelets, sterling silver is seen in a variety of other household products. Silverware, plates, cups, mirrors, hair clips, electronics, and just about any decorative piece you can think of has used sterling silver.

When buying a piece of jewelry, pandora rings special offer ,it is important to understand the materials that it is made of to know what you are investing in. Ensure a long-lasting relationship with your favorite piece of jewelry by learning more about sterling silver.

Tips for Shopping for Sterling Silver Wedding Bands

If you have already begun planning your wedding, then you know how quickly the expenses can add up. Pandora rings special offer,It is a smart move to consider budget-friendly alternatives when they are available. Especially when you’re starting a new family, finances can be tight.

Why Choose Sterling Silver Wedding Bands?

Sterling silver wedding bands offer an affordable option to display your love for you partner. Although it is not as precious as titanium or gold, sterling silver still looks beautiful and unique at a fraction of the cost. There are tons of sterling silver wedding band styles to choose from. In addition, sterling silver can last a very long time when properly cared for.

Choose a Style

Whether you prefer solid sterling silver wedding bands or bands with gemstones, you will find a perfect fit. The style of your wedding band is a personal choice, and should reflect your own taste and budget.

Look for the Hallmark

A hallmark is a mark stamped on precious metals in order to certify their purity. All sterling silver wedding bands, in addition to all sterling silver jewelry, should be hallmarked as .925. This stamp is most commonly located on the inside of the band.

Consider the Band Width (No Pun Intended)

If your heart is set on a wedding band that is significantly thick, you may need to size up 1/2 size. A thin wedding band will normally be a perfect fit in your original size. What if you purchase a ring online without trying it on, and it’s too big or too small? You can always have sterling silver bands resized by a professional jeweler, with the exception of eternity rings with stones all around.

Personalize Your Wedding Bands

What can be more personal than getting your sterling silver wedding bands engraved? It is a personal, meaningful step in the process of purchasing your wedding bands. Even if the outside of the band is encrusted with gemstones, the inside can be engraved. Some examples of popular engravings are names, initials, dates, or special messages to your loved one. When you exchange sterling silver wedding bands on your wedding day, the engraving will be a beautiful surprise to your spouse.

Preventing Tarnish on Sterling Silver

In order to prevent tarnishing, keep your sterling silver wedding bands in their original box in a dry place. An anti-tarnish strip can also help your bands last a long time. If you notice a little discoloration on your sterling silver jewelry, don’t worry. A quick swipe with a polishing cloth will give it new life and an instant shine.

Ultimately, sterling silver wedding bands are an excellent choice for soon-to-be newlyweds on a budget. Thousands of options at affordable prices a dream come true!

If you’e looking for a unique, handmade silver wedding ring, you may buy them from Giani Inspirations.

The Mystery of Pandora Jewelry

In fact, there is not a definition for Pandora Jewelry. pandora rings special offer,This kind of Jewelry consists of two aspects, one is the jewelry of Pandora style the other is the jewelry of Pandora brand.

Firstly, we should know that what can be called Pandora. Pandora (originated from Greek) is the first woman on the earth. She is a clay sculpture made by the God of fire, Hephaestus in order to punish Prometheus who steals fire to the human beings. The god makes Pandora very beautiful. The mythology of Pandora has been handed down for a long time in various editions. In all of the literary editions, the mythology of Pandora is used to explain the existence of evil.

In a word, Pandora is an alluring beauty who is filled of mythology. In ancient Greek, “Pan” means all the things, and “dora” signifies gifts. Pandora means a perfect woman who possesses both beauty and wisdom. In our daily life, Pandora presents all the enticing things. Later, we combine Pandora with jewelry, Pandora jewelry becomes the collection of all the alluring things.

Generally speaking, Pandora jewelry presents the pearls with big holes which cross a thick string. This kind of jewelry is original and individual, and the style is ethnic.

Pandora jewelry is purely handmade, and is made up of pure colored glaze and sterling silver pipe. The Pandora jewelry has fine shadow effect. It can show three – dimensional effect from different angles. The jewelry can bring you a feel of tranquility and peace, and take you to enjoy the natural beauty of the pearls which is limpid. Pandora pearls are made of colored glaze before, nowadays, owning to the needs of customers, some are made of Zircon which is also beautiful when made to necklaces, bracelets, and other strings.

As for the brand of Pandora jewelry, people often mingle it with the jewelry of Pandora style.

In fact, Pandora style is in advance of Pandora brand. Pandora brand is founded by a couple in 1982. It is a small company in Denmark. To begin with, the company only products necklaces, rings, earrings, bracelets and so on. In the movement of time, the company begins to produce other kinds of jewelry in the need of customers. There are new products every year in the end.

In the first, Pandora jewelry is alluring as the word “Pandora”. In the process of manufacture of bracelets and necklaces, they achieve the target of necklaces and bracelets without joints.

Pandora buys back more stores in Europe

Danish jewellery giant Pandora has made an agreement with Gielen Trading to acquire the brand’s store network in Belgium and Luxembourg as of June 30 2017.

On the same date, pandora rings special offer,Gielen Trading’s distribution rights to Pandora jewellery in the two countries will expire. This move comes as part of Pandora’s strategy to increase control of the Pandora brand.

The acquisition is consistent with Pandora’s intentions to increase the owned and operated retail footprint in markets of importance and will grant Pandora the opportunity to enter Belgium and Luxembourg directly.

With the agreement, Pandora will add to its retail chain 13 Pandora owned concept stores and three shop-in-shops located in the two countries.

In total, Pandora jewellery is currently available in 25 concept stores, 29 shop-in-shops and around 100 multi-branded stores in Belgium and Luxembourg.

In connection with the agreement, David Allen, President of EMEA in Pandoracomments: “Gaining control of the distribution of Pandora jewellery in already established markets is an integrated part of our strategy to increase control of our brand. Gielen Trading has done a tremendous job in building the PANDORA brand as well as a sustainable branded network in Belgium and Luxembourg, and we will now continue the journey to establish Pandora as the most loved jewellery brand in these countries.”

Pandora will pay a total amount of EUR 14 million (£11.7m) to Gielen Trading, related to the agreement, of which around EUR 2 million is related to inventory. The agreement will be effective as of 30 June 2017 and is subject to certain conditions to be fulfilled.

In 2015, the acquired Pandora stores and the existing wholesale network in Belgium and Luxembourg generated revenue of approximately EUR 21 million (approximately DKK 155 million). Going forward the operations in Belgium and Luxembourg will be operated out of Pandora’s offices in the Netherlands.